What is Direct Selling?

Direct Selling means any selling methods which are based on the personal contact between a salesperson, hereinafter called Direct Seller and a customer and which are carried out through personal o individual explanation or demonstration, physically or digitally, of products, away from business premises.

Direct Seller means any natural or legal person who is member of Distribution System of a Direct Selling Company and that sells, facilitates or assists in the sales of products of that Company. Direct Sellers may be independent business agents, independent contractors, independent dealers or distributors, representatives with employee or self-employed status, or other similar sales representatives of the Company.

 

Characteristics                                                                

  • Direct selling is a dynamic, reliable distribution channel offering high-quality products and customised services.
  • Direct Selling means any selling methods which are based on the personal contact between a salesperson, hereinafter called Direct Seller and a customer and which are carried out through personal o individual explanation or demonstration, physically or digitally, of products, away from business premises.
  • Direct selling is a model that works – it has always adapted to market and demographic changes without losing sight of its character. 

Direct selling is adapting to the digital retail space as many sellers have decided to sell products online while preserving the core direct selling value: a personal connection enabling consumers to acquire the best products and services. That is why our industry is so unique. It has remained relevant and continues to grow despite strong competition.

More than 400,000 people are involved in direct selling in the Czech Republic. It is a lively and growing industry offering flexible income opportunities for everyone irrespective of their age, culture, gender, education, etc. 

Learn more about the direct selling companies associated in the AOP. 

 

Important information for you:

  • AOP member companies uphold the Consumer Act and valid legal regulations.
  • Observance of the Code of Conduct is supervised by an independent Administrator of the AOP Code of Conduct – filing a complaint is free of charge.